Since there are so many ways to market your product online, you must track where your leads are coming from. When you do this, you can narrow your marketing strategy to what is getting you leads. And weed out what strategies are not that effective.
Article directories are frequently visited by search engine robots because they love content rich sites. When they find YOUR website link, they will start ‘crawling’ and indexing your site too. Publishing articles will also double up as a ‘lead-generator’ because many newsletter publishers rely on new content made available at leading article directories.
This strategy can potentially get your camp’s name in front of thousands of people with almost no effort on your part! But I would recommend that you provide the marketing materials for them to pass along. Nobody can do a better job of promoting your camp than you.